Sarah Madden Armstrong was raised in Birmingham, Michigan with two younger brothers, and happily married parents (for over fifty years and still going strong).

Sarah attended Georgetown University, as a scholarship athlete, earning a Bachelor of Science degree from the School of Business Administration with a major in Marketing. She was a four-year starter on the Georgetown University Volleyball Team.

Sarah began her career with Leo Burnett in Media. In 1997, she joined The Coca-Cola Company in Worldwide Media. In 2006, Sarah established and led the Company’s global approach to Agency Management. Her work has been recognized as industry leading around the world resulting in Sarah being named one of Ad Age’s “Women to Watch”, and her inclusion in Ad Age’s Book of Tens (Top Ten Who Made Their Mark in 2009). In 2017, Sarah joined a leading global management consulting firm as a Partner to advise clients around the world on agency management. 

While Sarah’s work takes her around the world (she has been fortunate to travel to 55+ countries), she is involved with various non-profit organizations, including Jack & Jill Late Stage Cancer Foundation, Georgetown Alumni Admissions Program and Trinity Table Soup Kitchen.

Sarah loves spending time with her daughter, Grace...whether it is exploring a new city...listening to Grace’s favorite playlist on the way to school...hitting balls at the driving range...watching a good movie...making and delivering “mudballs” during the holidays...or entertaining friends...always enjoying the special moments together.